Session One - 10:00am - 11:00am
How To...Measure the Impact and Social Value of Arts Projects
In a competitive fundraising environment demonstrating the social impact of your organisation’s activity has never been more important – particularly as funders become more demanding in wanting to know the difference their support has made. This session introduces some of the best approaches to evaluation, from setting out a Theory of Change through to ways of capturing soft outcomes like personal development. The session will also look at how you can weave this evidence in to compelling reports and bids to funders.
In this session, award-winning trainer Rob Woods shares a model for how to create a donor-centred culture in which every staff member, trustee and volunteer is empowered to be an ambassador and champion. Using examples, he will explain two particular strategies for how to increase income through this approach to fundraising leadership and culture. The session will include a chance to explore these ideas under Chatham House Rules, led by Rob.
Please note: This session is for directors of development and those leading fundraising within their organisations, with limited places available. Registration is required ahead of the conference. Please click here to register for this session.
Making your first move into management can be a daunting prospect. How do you build the necessary experience, position yourself for promotion and, most of all, succeed in your first management role? Come and hear from our panel how they first moved into management and what they learned – the do’s and don’ts as well as the unexpected surprises. Chaired by a recruitment professional, this session is particularly suitable for early and mid-career professionals, and will give you practical insight into the qualities you need for management, and what to expect once you’re there.
We are going through a communications revolution. To turn this to your advantage needs a rethink in your strategy for how you communicate and how you fundraise. It shifts what key elements you must have in place and where you now need to focus your limited time and resources. This session will draw out the principles that any organisation can apply, gained from a 5-year experiment to approach fundraising differently by a small enterprising charity called SolarAid.